Hero MotoCorp is gearing up to launch the highly anticipated Xoom 125R and Xoom 160 maxi-scooters in India.

Following a series of successful launches like the Xtreme 125R and the Mavrick 440, Hero MotoCorp aims to strengthen its market share in the premium and mid-size segments. These new models are expected to debut in the second half of the current financial year.

Expanding Market Presence

Hero MotoCorp has been a dominant player in the entry-level 100-110cc segment. However, the company has struggled in the premium market due to limited offerings. Last year, the company shifted its focus towards the 125cc and premium segments to address this gap. The upcoming Xoom 125R and Xoom 160 are part of this strategic shift.

Hero’s Recent Launches

In FY24, Hero MotoCorp had the highest number of product launches, particularly in the premium and 125cc segments. These launches included:

Xtreme 125R

Xtreme 200S 4V

Xtreme 160R 4V

Co-developed Harley-Davidson X440

Karizma XMR

Mavrick 440

Strengthening the Scooter Portfolio

To bolster its scooter lineup, Hero MotoCorp plans to introduce the 125cc and 160cc variants of the Xoom. Additionally, a refreshed model of the Xoom 110 will be launched in the first half of the financial year. This expansion aims to offer more choices to consumers and capture a larger market share in the scooter segment.

CEO’s Vision for Growth

Hero MotoCorp’s CEO, Niranjan Gupta, believes that these new launches, along with the expansion of new format stores – Premia and Hero 2.0 – will drive volume growth and market share gains in the premium and 125cc segments. The CEO’s vision includes consistently growing volumes and aggressively expanding the premium portfolio.

Production and Capacity Expansion

Hero MotoCorp is also increasing production capacity to meet the rising demand. The company will ramp up the production of the 440cc platform and Karizma to 10,000 units per month within the next one to two months. Additionally, the production capacity of the Xtreme will be increased to 1,000 units per day by June-July.

The Xoom 160: A New Maxi-Scooter

The Xoom 160 is expected to be a liquid-cooled, ADV-esque maxi-scooter. This model will offer advanced features and a robust design, catering to the needs of urban commuters and adventure enthusiasts alike. The Xoom 160 is poised to be a game-changer in the scooter segment with its unique blend of performance and style.

Hero’s Manufacturing Prowess

Hero MotoCorp’s core strength lies in its manufacturing capabilities. The company handles the production and distribution of various models, including the Harley-Davidson X440. This collaboration highlights Hero’s ability to produce high-quality motorcycles that meet international standards.

Strategic Market Coverage

According to CEO Niranjan Gupta, Hero MotoCorp aims to cover the significant gaps in the ICE two-wheeler market by the end of March 2025. The company’s broad spectrum approach will ensure that they cater to diverse consumer needs across different segments.

Future Product Launches

Hero MotoCorp has hinted at launching more products in the near future. These launches will further solidify the company’s presence in the premium market and help it achieve its growth targets. The continuous introduction of new models will keep the brand relevant and competitive.

Driving Innovation

Innovation remains at the heart of Hero MotoCorp’s strategy. By focusing on developing advanced, feature-rich products, the company aims to set new benchmarks in the industry. The upcoming Xoom 125R and Xoom 160 are expected to incorporate cutting-edge technology and design elements.

Enhancing Customer Experience

Hero MotoCorp is also enhancing the customer experience through its new format stores – Premia and Hero 2.0. These stores will offer a premium buying experience, showcasing the latest models and providing excellent after-sales support.

Hero’s Commitment to Quality

Hero MotoCorp is committed to maintaining high standards of quality across its product range. The company’s robust quality control processes ensure that every motorcycle and scooter meets the expectations of discerning consumers.

Conclusion

The launch of the Hero Xoom 125R and Xoom 160 marks a significant milestone in Hero MotoCorp’s journey towards dominating the premium and mid-size segments. With strategic product launches, increased production capacity, and a focus on innovation, Hero MotoCorp is well-positioned to achieve its growth targets and enhance its market share.