Alpinestars, the premium Italian motorcycle gear specialist, strengthens its foothold in India through two new Bengaluru-based distributors and a broader product range, including racing, adventure, and casual apparel. This move, paired with a dedicated local office and key retail partner Reise Moto, signals a major commitment to the world’s largest two-wheeler market amid surging premium bike sales.

Distributor Specialization
House of Machines (HoM) handles racing, sport, and off-road gear, stocking one-piece leather suits, road jackets, pants, protective armor, and Alpinestars’ Tech-Air airbag systems—with crucial service support. BigBadBikes focuses on the All Terra adventure lineup, offering Halo riding gear, Andes touring products, MX protection, and casual sportswear/accessories. Both outlets carry complementary apparel to suit diverse riding needs.

Retail Expansion
Reise Moto joins as a key partner, stocking Alpinestars apparel, protection, and accessories across experience stores in Bengaluru, Chennai, Gurugram, Mumbai, and Pune. Popular road, track, and MX items hit shelves immediately, with the Spring 2026 collection slated soon—though helmets and boots await BIS certification, promising phased technical footwear rollouts.

Strategic Timing
Gear arrives as India’s two-wheeler scene heats up with 2026 launches like Triumph Trident 660, Kawasaki Ninja 300, and Royal Enfield’s million-unit sales milestone, plus ABS debates and EV pushes from VinFast. Alpinestars targets adventure enthusiasts (KTM Versys-X deals), racers, and urban riders, filling a gap in high-end protection amid premiumization trends. Availability expands progressively through these channels.