Story overview
Ather, the electric scooter innovator, is set to raise the bar with the impending launch of the Ather 450 Apex, a special edition marking the company’s 10-year anniversary.
Highlights
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News Story
Ather, the electric scooter innovator, is set to raise the bar with the impending launch of the Ather 450 Apex, a special edition marking the company’s 10-year anniversary. This new addition promises to be the quickest and most powerful in Ather’s current lineup of e-scooters, adding an exciting dimension to the world of electric mobility.
Teasing the Apex
A few months ago, exclusive reports hinted at Ather’s ambitious project – a high-performance edition to celebrate a decade of electric innovation. Recently, Ather CEO Tarun Mehta took to social media to tease the much-anticipated Ather 450 Apex, labeling it as ‘the fastest Ather yet.’
Power and Performance
The core of the 450 Apex’s prowess lies in its expected use of the same 3.7kWh battery found in the current 450X model. However, the motor is poised to outperform its predecessor, the 450X, with a speculated rating exceeding 6.4kW/26Nm. The ambitious goal of breaking the 100kph speed barrier suggests a thrilling ride, and improved acceleration from 0-40kph adds to the excitement for potential buyers.
Innovative Design Features
A distinguishing feature of the 450 Apex might be its transparent side panels, drawing inspiration from the Ather 450X Series 1. This unique design touch not only adds to the aesthetics but also showcases Ather’s commitment to blending performance with innovation. Additionally, expect a palette of colors exclusive to the 450 Apex, setting it apart from its 450X and 450S counterparts.
Launch and Pricing Strategy
Enthusiasts won’t have to wait long to witness the Ather 450 Apex in action, as the launch is imminent, possibly before the close of the 2023 calendar year. However, this cutting-edge electric scooter will come at a premium, surpassing the price tag of the 450X (Rs 1.68 lakh). Anticipated to be in the ballpark of Rs 2 lakh (ex-showroom), the 450 Apex is poised to deliver an unparalleled electric riding experience for those willing to invest in top-tier performance.
Conclusion
As Ather continues to push the boundaries of electric mobility, the Ather 450 Apex stands as a testament to their commitment to innovation and performance. With its impending launch, electric scooter enthusiasts can look forward to a thrilling ride that combines speed, power, and distinctive design elements. Stay tuned for further updates as Ather revolutionizes the electric scooter landscape once again.