In an electrifying announcement, Ather Energy’s CEO and co-founder, Tarun Mehta, has officially confirmed the launch of not one, but two new electric scooters in 2024. The move signals Ather’s commitment to advancing its electric mobility lineup and catering to a diverse range of riders. Let’s delve into the details of these upcoming scooters and what riders can expect from the innovation-driven company.

New Family-Oriented Scooter: Practicality Meets Affordability

Addressing the need for a more family-friendly electric scooter, Ather is set to introduce a model that goes beyond the sporty appeal of the existing 450 series. The new addition aims to enhance practicality, featuring a larger and wider seat, a more spacious floorboard, and an expanded boot space. This evolution is designed to better accommodate the needs of urban commuters, aligning with a broader demographic.

Anticipated to offer a greater range and a more subdued performance suited for everyday commuting, this family-oriented scooter is positioned to be priced affordably. Mehta assures that Ather is crafting an experience accessible to more people, focusing on comfort and functionality for riders of all ages.

It’s designed with your entire family in mind, offering comfort, ample size,  all wrapped up in one fantastic package. We’re ensuring it’s affordable, making the Ather family experience accessible to more people, said Mehta.

Ather 450 Evolution: Refined Performance with Premium Features

In parallel, Ather is set to unleash an evolution of the existing 450 series, promising improved performance and an array of enhanced features. Described by Mehta as the “absolute pinnacle of refined performance,” this scooter is expected to build upon the already impressive acceleration of the 450 series, possibly reaching a top speed of 100kph.

Beyond performance upgrades, riders can anticipate a slightly updated design and a host of new features that aim to redefine the riding experience. While this iteration will come with a premium price tag, Mehta is confident that the investment will be justified by the best-in-class features and an unparalleled riding experience.

This new iteration is set to be the absolute pinnacle of refined performance. It will have best-in-class features that will redefine your riding experience. We are launching in early 2024, and yes, it comes with a premium price tag, but trust me, it’s worth every bit, he added.

Conclusion

Ather Energy’s announcement of two new scooters in 2024 reaffirms the company’s dedication to pushing the boundaries of electric mobility. With a family-oriented model focusing on practicality and affordability and an evolved 450 series promising refined performance, Ather continues to be a trailblazer in the electric scooter segment. As we eagerly await these additions to the Ather family, the streets of 2024 are poised to be electrified by innovation and sustainability.