KTM has officially severed ties with long-time design partner KISKA, selling its remaining shares to tech firm Loxone GmbH – ending a collaboration that defined the brand’s sharp, aggressive aesthetic since the early 1990s. This strategic shift follows Bajaj Auto’s acquisition of Pierer Mobility AG (KTM’s parent), aiming for cost control and tighter internal processes.

Partnership History and Split
KISKA shaped KTM’s identity across bikes, apparel, strategy, and experiences, while working on Adidas gear, Cardo helmets, and BSA prototypes. At peak, KTM held 50% stake; now Loxone owns 71%, with 29% to KISKA management. Julian Herget (KISKA MD) noted over-reliance on KTM led to 42 layoffs during bankruptcy woes: “Without it, we’d have been secure despite downturns.”

New In-House Design Centre
KTM establishes its own studio in Salzburg (separate from Mattighofen development), bringing styling closer in-house. Near-term designs won’t change drastically – expect continuity in the “Ready to Race” language – but long-term evolution looms.

Bajaj Influence
Post-Bajaj takeover, restructuring prioritizes efficiency. Select KISKA collaborations may persist, but independence reduces single-client dependency. KTM’s future bikes will blend heritage sharpness with fresh internal vision.

Iconic duo parts ways – will KTM’s DNA evolve or stay fierce? Watch for 2027 models!