Bajaj Auto has officially taken over all sales and service operations for Triumph in India.

This takeover is a part of the strategic partnership announced by both companies a while ago. The terms of the agreement involve Bajaj and Triumph co-developing new entry-level mid-capacity Triumph models developed by Bajaj at its Chakan facility.

Triumph’s India operations will be under Bajaj’s Probiking business, headed by Sumeet Narang. Meanwhile, Shoebh Farooq, the business head for Triumph India, has now moved to Bajaj’s electric mobility arm, Chetak Technology Ltd.

As part of the official venture, the first model developed under this partnership will launch in 2023. There would be multiple different displacements offered, spanning between 200 and 700cc.

There are also plans to take the company’s dealer network from its current reach of 15 cities to 120 cities.

Btw, Bajaj and Triumph-branded motorcycles will not be housed under the same roof. The Triumph operation will be run solely by Triumph, and Triumph showrooms will remain exclusive to the brand.