Story overview
Brixton Motorcycles’ Indian Market Entry
Austria-based Brixton Motorcycles, a relatively new motorcycle brand, has announced its plans to introduce several models in India. The brand will launch the Crossfire 500 X, Crossfire 500 XC, Cromwell 1200, and Cromwell 1200 X bikes.
Highlights
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News Story
Brixton Motorcycles’ Indian Market Entry
Austria-based Brixton Motorcycles, a relatively new motorcycle brand, has announced its plans to introduce several models in India. The brand will launch the Crossfire 500 X, Crossfire 500 XC, Cromwell 1200, and Cromwell 1200 X bikes. This news comes after an earlier report in April about Brixton’s entry into the Indian market with four exciting models set to launch this year.
Brixton Crossfire 500 X: A Retro Roadster
The Brixton Crossfire 500 X is equipped with a 486cc twin-cylinder engine. This engine produces 47.5hp at 8,500rpm and 43Nm of torque at 6,750rpm. The Crossfire 500 X is designed as a retro roadster, offering a blend of classic style and modern performance.
Brixton Crossfire 500 XC: The Scrambler Variant
Similar to the Crossfire 500 X, the Crossfire 500 XC also features the 486cc twin-cylinder engine. However, this model is styled as a scrambler, catering to riders who prefer a more rugged look and feel. Both models promise a thrilling ride, with performance specifications that appeal to motorcycle enthusiasts.
Brixton Cromwell 1200: A Larger Retro Roadster
The Brixton Cromwell 1200 stands out with its impressive 1,222cc twin-cylinder engine. This powerhouse generates 83hp at 6,650rpm and a substantial 108Nm of torque at 3,100rpm. The Cromwell 1200 is designed as a retro roadster, offering a robust riding experience with its larger engine capacity.
Brixton Cromwell 1200 X: Rugged and Ready
The Cromwell 1200 X is a slightly more rugged version of the Cromwell 1200. Sharing the same 1,222cc twin-cylinder engine, it offers the same power and torque but with added features for a more adventurous ride. This model is perfect for riders who seek a blend of power and ruggedness.
Partnership and Retail Expansion in India
Brixton Motorcycles is owned by KSR Group GmbH, an Austrian family business. For its entry into the Indian market, Brixton has partnered with KAW Veloce Motors, a subsidiary of the KAW Group. This partnership is set to facilitate the launch and distribution of Brixton models across India.
Launch Timeline and Future Plans
The initial batch of Brixton Motorcycles is scheduled for launch in India during the festive season. Post-launch, Brixton plans to diversify its range and establish retail outlets in major cities. The cities targeted for retail expansion include Pune, Mumbai, Nashik, Chennai, Hyderabad, Bengaluru, Cochin, Coimbatore, Ahmedabad, and Surat.
Brixton Motorcycles’ entry into the Indian market marks an exciting development for motorcycle enthusiasts. With a range of models catering to different riding preferences, Brixton is poised to make a significant impact. The partnership with KAW Veloce Motors and plans for retail expansion highlight Brixton’s commitment to establishing a strong presence in India. Enthusiasts can look forward to experiencing the blend of retro style and modern performance that Brixton Motorcycles promises to deliver.