Five years after acquiring the struggling British brand, TVS Motor is preparing to relaunch Norton Motorcycles in India and overseas. The full Norton range will be available in India, with new dealerships currently being appointed. The official unveiling of four new models is set for November 4, 2025, at EICMA Milan.

Key forthcoming models include a premium V4 superbike offered in two versions — Manx and Manx R — and a twin-cylinder adventure bike named Atlas, which will be locally manufactured in India for competitive pricing. The V4 models will be assembled in the UK with significant component input from India. TVS plans to revive Norton globally, with India playing a major role in this resurgence. Six new models are in development, with four launching next year and two more by late 2026. The smaller twin-cylinder models, including the Atlas, are expected to lead sales growth.

Norton’s revival, backed by TVS’s investment of over GBP 200 million, aims to blend British heritage with modern technology and premium positioning as it re-enters the competitive motorcycle market.​