Simple Energy brings its Gen 2 flagship Simple Ultra to market, priced at Rs 2.35 lakh ex-showroom. Now available for test rides at 70+ Simple Stores and online, the Ultra positions as the range king of India’s premium electric scooter segment with a massive 6.5kWh battery and 400km IDC range.

Performance-First Specifications
6.5kWh battery: Largest in Simple’s lineup (vs One 5kWh)

Claimed IDC range: 400km – segment leading

Top speed: 115kmph (India’s #2 after Simple One 5kWh)

0-40kmph: 2.77 seconds – blistering acceleration

7-inch display + 4-level traction control

Gen 2 Portfolio Positioning
Model Battery Range (IDC) Top Speed Price (est.)
Simple One 3.7kWh 248km 105kmph Rs 1.45-1.60L
Simple OneS 5kWh 350km 120kmph Rs 1.85L
Simple Ultra 6.5kWh 400km 115kmph Rs 2.35L
Strategic Retail Expansion
70 touchpoints live across:

Tier 1: Bengaluru, Delhi, Hyderabad, Chennai

Tier 2/3: Patna, Bhopal, Agra, Vijayawada, Kochi

Upcoming: Nagpur, Ranchi, Bhubaneswar

Online purchase + test rides via Simple Energy website – direct-to-consumer model bypasses traditional dealership delays.

Premium EV Scooter Rivalry
Rs 2.35 lakh pits Ultra against:

Competitor Range Top Speed Price
Simple Ultra 400km 115kmph Rs 2.35L
TVS iQube ST 212km 82kmph Rs 1.59L
Ather 450X Pro 161km 90kmph Rs 1.60L
Ola S1 Pro+ 320km 125kmph Rs 1.65L
Range crown differentiates Ultra, though pricing targets premium buyers willing to pay for touring capability.

Simple’s Gen 2 bet: Massive battery + highway speeds challenge Ola’s speed throne. 400km claim sets new benchmark – real-world verification awaited.